At the end of November, assets under management (AUM) stood at a record level of $145.9-billion, driven by net inflows of $3.3-billion, according to Yves Rebetez, managing director and editor of ETF Insight. The product shelf keeps on expanding and offers more investment choices. As the industry grows, the influx of market players accelerates. Two new providers joined the ETF market, with the number of market players now at 28.